Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things. Attention has also been referred to as the allocation of processing resources.

Examples include listening carefully to what someone is saying while ignoring other conversations in a room (the cocktail party effect) or listening to a cell phone conversation while driving a car. Attention is one of the most intensely studied topics within psychology and cognitive neuroscience.
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Research: 10 Online Tools for Better Attention & Focus

Read: The Attention Economy: Understanding the New Currency of Business

Answer: Right now, would you rather meditate or multitask?

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